together,
we thrive

We like to simplify life. Our business is all about relationships between our teams, our guests and our partners so that together, we thrive

Our carefully crafted brands and services, and even our logo, reflect this commitment to collaboration

Find out more about our brands

bricks

Our vision

The roadmap for our brand, what the future looks like

Bricks Vision

Our values

What we stand for and why people choose us

Getting results

We make things happen. We’re proud of what we have achieved and the reputation we continue to build

Ambition

We look beyond the ‘here and now’. We have a raw desire to succeed and will never stand still

Shared success

We do the right thing. Our relationships are mutually beneficial. We want everyone to win

Being human

Simply put, we are a people business. It’s in our nature to be open with everyone we work with

Meet our team

A perfect blend of brand potential and expertise

ALEX FARRELL

ALEX FARRELL

Project Management,
Multi-discipline,
Global Consultancy,
Arsenal Fan
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ALEXANDRA IFTODI

ALEXANDRA IFTODI

Interaction,
Sales Comms,
Expert Advice,
Cat-lover
Read More

ALLAN DAVIDSON

ALLAN DAVIDSON

International Asset Management,
£100m CapEx,
30 year career,
Keen (electric) Cyclist
Read More

AMY MCNAIR

AMY MCNAIR

Guest-focused,
Dedicated,
Experience,
Animal lover
Read More

BEN MORLEY

BEN MORLEY

Engaging,
Partner,
Winning Team Leader,
Runner
Read More

BEN SCHATS

BEN SCHATS

Marketing,
Foodie,
Task Driven,
Rugby Player
Read More

CALLUM MCKENZIE

CALLUM MCKENZIE

Hospitality,
Proactive,
Sociable,
Goal-oriented
Read More

CHARCHIL GHALE

CHARCHIL GHALE

Numbers,
Scope,
Thorough,
Trekking
Read More

EVE CAVENDISH

EVE CAVENDISH

Guest experience,
Team leader,
Approachable,
Bubbly
Read More

GARY PENMAN

GARY PENMAN

Customer-focus,
Engaging,
Sales,
Guitar player
Read More

GARY WISE

GARY WISE

Strategist,
Curious,
Award-Winning,
Spin Class Lover
Read More

IAN JACKSON

IAN JACKSON

Business Developer,
Relationship-builder,
Trust,
Rugby Supporter
Read More

JACK HIGHAM

JACK HIGHAM

Commercial-focus,
Dedicated,
Active,
Liverpool lover
Read More

JESS JACKSON

JESS JACKSON

Agent Support,
Revenue Driving,
Brand,
Gym Bunny
Read More

JOHN NICOLL

JOHN NICOLL

Pragmatic,
High standards,
Maintenance,
Upcycling
Read More

KELSEY MCGREGOR

KELSEY MCGREGOR

Student,
Hospitality,
Sales focused,
Go-getter
Read More

KIRSTY NEIL

KIRSTY NEIL

Operations,
Revenue,
Guest Experience,
Avid Reader
Read More

LAUREN BAIRD

LAUREN BAIRD

Hospitality,
Team focus,
Determined,
Family-oriented,
Read More

LEAH FRANCIS

LEAH FRANCIS

Social butterfly,
Avid runner,
Approachable,
Welfare
Read More

LINDA WATSON

LINDA WATSON

Operator,
Focus,
Positive,
Traveller
Read More

MARC CARTER

MARC CARTER

Developer,
Designer,
Experience,
Guitarist
Read More

MARIA MONTES

MARIA MONTES

Growth,
Understanding,
Targets,
Coffee connoisseur
Read More

MARTIN WALLIS

MARTIN WALLIS

Construction,
Experience,
Team-player,
Ninja
Read More

MELLISSA MACLEAN

MELLISSA MACLEAN

Teamwork,
Hospitality,
Central,
Shopaholic
Read More

MIHIR SHAH

MIHIR SHAH

Analytical,
Experienced,
Family man
Read More

MOLLY FORD

MOLLY FORD

Digital Wiz,
Collaboration,
Adaptable,
Festival Goer
Read More

MONICA ROSS

MONICA ROSS

Adaptation,
Resilience,
Tactical,
Country Walks
Read More

PEI WANG

PEI WANG

Accountant,
Analyst,
Compliance,
Dancer
Read More

PETER PRICKETT

PETER PRICKETT

Chief Executive Officer
Read More

RACHAEL NEWBIGGING

RACHAEL NEWBIGGING

Hospitality,
Organised,
Key worker,
Acrobat
Read More

SACHIN PANDYA

SACHIN PANDYA

Money,
Commercial,
Focused,
Cake Connoisseur
Read More

SAM LOWERSON

SAM LOWERSON

Approachable,
People-person,
Dedicated,
Live-music lover
Read More

SID SAXENA

SID SAXENA

Experienced,
Team leader,
Strategic,
Movie lover
Read More

SIMON PARSONS

SIMON PARSONS

Branding,
Stories,
Motivating,
Photographer
Read More

VICTORIA LOVE

VICTORIA LOVE

Volunteer,
Customer Focused,
Mentor,
Karaoke Queen
Read More

VILIJA TAMASAUSKAITE

VILIJA TAMASAUSKAITE

Efficiencies,
Learner,
Methodical,
Nature Lover
Read More

WEN KONG

WEN KONG

Experience,
Depth,
International,
Yoga
Read More

ZENING ZHAO

ZENING ZHAO

Client-focus,
International,
Results,
Jet-setter
Read More
Work with us - Join our team of doers and go-getters
London
Ground Floor
8-9 Bulstrode Place, Marylebone
London W1U 2HY
+44 203 355 6488

Contact Us.

ALEX FARRELL

Development Manager

After starting his career working as a client-side graduate project manager for a Housing Association providing over 11,000 high quality and affordable homes in regeneration areas across Essex and London, Alex then advanced to a multi-disciplined property consultancy as an Assistant Building Surveyor. His next step as a Project Manager in a global consultancy allowed him to gain experience in a wide range of sectors including residential, automotive and care homes, as well as exposure to the data centre sector during six months in Amsterdam, and there followed a spell working contractor-side for a company specialising in new office fitouts and refurbishments.


Alex’s leisure time is frequently spent travelling, watching football, enjoying exercise and when time allows, clay pigeon shooting.

ALEXANDRA IFTODI

Central Sales Team Leader 

With more than 10 years’ experience in customer service and a passion for working with people, Alex studied ‘Geography of Tourism’ in Romania, starting her career as a travel agent, travelling extensively throughout Europe and working in hospitality in Denmark, Greece and the UK.


With 5 years in the student accommodation sector under her belt, Alex is proud to be part of the ‘true’ team, and loves the daily chats and interaction with students, helping them find a ‘home away from home’, aided by her first-hand experience of the brand, and she loved being a student so much that she did a 2nd degree in Forensic Science. 


An avid reader, Alex loves hiking and camping, pints and picnics and looking after her cheeky cat, Captain Jack Sparrow.

ALLAN DAVIDSON

Chief Operating Officer  

Formerly Co-Head of the Colliers International Hospitality Asset Management Team, Allan is an experienced multi-disciplined hotel operator and is proficient in hospitality investment, with a career in the sector spanning 32 years, managing some of the UK’s largest hotels within the Ramada Jarvis Group portfolio. Allan led the design, scoping, cost control and implementation of a £100m CapEx spend on the UK Marriott portfolio, and his international experience includes Asset Management for hotels in Holland, Spain, Norway, Croatia and Germany, and now he and his team drive performance through all asset classes within the Group.

Allan is our token Highlander, originally from Inverness, and now currently lives just outside Glasgow – shout if you spot him at the back of the peloton……on his electric bike!

AMY MCNAIR

General Manager, True Glasgow West End

With over 10 years experience in hospitality, Amy has a passion for delivering exceptional guest service and is committed to making a memorable experience for students.


Beginning as true as a Sales Consultant, Amy moved in operations as Assistant Manager of true Glasgow before taking on the challenge of General Manager at true Glasgow West End.


Outside of work, Amy finds happiness in enjoying time with her fur babies Goerge & Tilly and enjoying Glasgow’s live music scene.

BEN MORLEY

Managing Director, true Student Ltd

As the Managing Director of the award-winning ‘true’ brand, with a spell as Operations Director under his belt, Ben is an engaging leader with more than twenty years’ experience in retailing and hospitality, with expertise at board level across differing ownership models in both UK & International markets. After graduating from Cardiff University and with an MBA from Aston Business School, Ben was previously with Whitbread PLC, employed in several of high-profile roles including Regional Operations Director for Costa UK & Ireland.


Ben enjoys a proven track record of growing profitability, fostering successful partnerships, building winning teams and developing talent throughout his career.


Married with two daughters, Ben loves to run and work on DIY around the house.

BEN SCHATS

Franchise Support Manager

After leaving home in Hong Kong for the UK, Ben graduated from Cardiff University with a BSC in Business and Management. Finding a new love for food and produce, he took up a position as a chef in Hong Kong ‘Institute’ Mr Wolf, working directly under the Chef de Partie before returning again to the UK to work for a Sussex born sparkling wine producer as their sales and marketing executive.  As part of our business development team, Ben is currently assisting in driving forward new projects in the F&B sector.

Always an avid rugby player, Ben represented Hong Kong’s National Age Grade rugby team. He now spends most of his time involved in rugby union and touch rugby teams. When not in the kitchen creating things to add to his Instagram feed, you’ll probably find him in front of a screen watching anything and everything to do with his beloved rugby.
CALLUM MCKENZIE

Sales Consultant, True

Coming from a rich background in hospitality, Callum began his career at the age of 14 in his family’s renowned B&B, and curated over a decade of experience within the hospitality sector. This journey led him to spend a transformative five months in the French Alps working for a luxury chalet company during a ski season, which ignited a desire for new challenges upon his return to the UK. Soon transitioning into a Sales Consultant role at True, his vibrant personality and unwavering drive make him a natural fit for sales.


Outside of work, Callum is dedicated to maintaining a balanced lifestyle and can be often be found either at the gym or on the football field – with a brief stint playing professionally, football holds a special place in his heart.


He also loves to travel, cook, and is always looking for new experiences to enjoy.

CHARCHIL GHALE

Management Accountant

After completing his ACCA Exams in 2013, Charchil began his career in finance by gaining work experience in a variety of mainstream accountancy practices before moving into industry.

Charchil’s broad understanding at all levels of finance enables him to work closely with the Group FD, assisting with audits, management accounts, VAT and consolidations.

When he’s not consumed by numbers and spreadsheets, Charchil enjoys watching Liverpool FC games, boxing, meeting school friends and trekking mountain areas while visiting home in Nepal.
EVE CAVENDISH

General Manager, True Liverpool

With over 10 years hospitality experience, Eve joined true Liverpool as part of the opening team as Assistant Manager, where she was quickly promoted to General Manager. As a bubbly, welcoming person who is lots of fun to be around, Eve loves working with people and is enjoying her role.


Previously Eve has worked abroad, starting in sunny Spain in the summer seasons and ending in Italy in ski resorts in winter. Her hospitality background of managing various sites over the years, working in hotels and hosting large music events, has enriched her skill set and ability to create amazing guest experiences at true.


In her spare time she likes spending time with her fiancé, shopping, going to the cinema and traveling to new places with friends and family.

GARY PENMAN

Central Sales Consultant, True

Gary brings over ten years of expertise in the hospitality sector, having honed his skills in a range of roles within different hotels, including Carlton George. His diverse experience has equipped him with a deep understanding of customer needs.


Transitioning into the commercial team at True Student, Gary has applied his hospitality knowledge to the student accommodation sector, where he thoroughly enjoys the engagement with guests, particularly in helping them find the perfect living arrangements for their educational journey.


Beyond his professional pursuits, Gary enjoys reading, martial arts and playing guitar.

GARY WISE

Group Marketing Director

With 20 years of marketing, advertising, and branding experience from 4A agencies and global brands like Puma, Emirates, Sony, Cadbury and Peroni, Gary leads the Bricks Group marketing department with a strategic and passionate approach. He’s naturally nosey – fascinated by human psychology – what makes people tick; how stories, strategies and big ideas can influence decision making.

Gary is an Institute of Practitioners in Advertising associate, and his award credentials include a Cannes Corporate TV Gold, Spikes Asia effectiveness, Marketing Excellence Asia awards, a Campaign Fresh Awards Grand Prix, and Media Planner & Buyer of the Year.

Recently returning to the UK after 13 years in Hong Kong and Australia, Gary’s embracing London life and his off-work interests – running, spin-classes, dog walking, vegetarian food, and wine.
IAN JACKSON

Group Business Development Director

An experienced international operator with over 30 years’ experience, Ian leads the Business Development team, creating relationships that deliver the value and trust that our partners have come to expect when working with Bricks. After general management roles with Colonial, Commonwealth Bank of Australia and AXA.

Ian has a proven track record of developing people and teams, and delivering commercial revenue activity. Currently the Chairman of his local rugby club, supporting the growth of community rugby in his area, Ian enjoyed a successful playing career, and is married with two daughters. He lives in the North West, and enjoys a few pints and home cooking. 

JACK HIGHAM

Senior Marketing Executive

Jack joined the business in 2021, working on-site and in the Sales team whilst at university. His commercial awareness and positive approach has enabled him to progress through the different corners of the company, now landing in our Marketing team. With his BSc (Hons) Psychology degree and MSc Marketing masters, Jack applies his knowledge to oversee the end-to-end implementation of our campaigns.


When away from his laptop, Jack loves to stay active by spending time in the gym, swimming and even tutoring A-Level students in Phycology. A night out with his friends in Liverpool also never goes a miss!

JESS JACKSON

Business Development Manager

A fully-qualified Registered Nurse and after enjoying broad experience with true in operational and sales roles, Jess now works within the centralised commercial team, helping to deliver bookings and revenue. 


Focusing on international partners and agents, she works hard to maintain maximum occupancy levels and rates, whilst ensuring student retention year-on-year is at an industry-leading level, reflecting guest satisfaction. Our partners and agents bring the true brand to the huge cohort of international students who come to the UK every year to gain a world-class education, and Jess works with organisations across the globe in promoting our award-winning brand to ever wider markets.


A keep-fit fanatic who can often be found in the gym, Jess loves all animals and country walks

JOHN NICOLL

Group Property Services Manager

With over 25 years in the property and facilities industry, John has a passion for property and great service delivery. He provides pragmatic and focused solutions as our Group Property and Facilities Manager.  John’s role enhances our student experience by maintaining our properties to the highest standards expected.

A dad of three, plus two greyhounds, he can often be found chasing one of the greyhounds around the village, on the side of a rugby pitch, or hiding in one of his garages, “tinkering” with whatever engine is in front of him.   He also has a love of recycling – often re-using obscure items for another purpose.
KELSEY MCGREGOR

Sales Consultant, True

Originally from Ireland, Kelsey is completing her final year at Liverpool John Moore’s University. With over 6 years of experience in hospitality and sales, she recently earned a promotion to central Sales Consultant.


Her background as a hotel receptionist refined her organisational and interpersonal skills, now applied to forging client connections and delivering exceptional service.


Outside work, she enjoys Yoga, Pilates, outdoor adventures with her dog Miley, and traveling to her wish-list destinations like Greece, the Gold Coast, and Nashville. She also cherishes simple pleasures like dining with friends, painting, and visits to Starbucks.

KIRSTY NEIL

Regional Operations Manager, true

With more than twenty years’ experience in hotel operations in various senior roles with The Carlton Hotel Collection, Mercure and Ramada Hotel Groups, Kirsty provides operational support for the true student portfolio. Passionate about exceptional customer service and an unrivalled guest experience, she was awarded a scholarship to Dubai working with the world-renowned Jumeirah Group, including a spell working at the luxurious 7 Star Burj Al Arab – a truly unforgettable experience.

More recently, working as Sales and Marketing Manager at the Carlton George Hotel, Kirsty was responsible for maximising revenue opportunity, and brings her great experiences to good effect.


Kirsty is a mum of three, and when she has a spare moment, enjoys a good book with a glass of wine.

LAUREN BAIRD

General Manager, True Glasgow

With 13 years’ experience within the hospitality industry, Lauren has a passion for all things guest experience.


It is with this passion and determination that Lauren and her team at Holiday Inn Express Glasgow Airport were able to achieve the number one spot for guest satisfaction among all IHG hotels in Europe.


Lauren’s achievements did not go unnoticed, as she would soon become Hotel Manager at Holiday Inn Express Hamilton – which was 12th highest ranked IHG hotel in the UK!


Now, as General Manager at true Glasgow, she’s keen on team development and uses her experience to strive for operational excellence.


Lauren loves nothing more than family time, especially in a caravan, appreciating the stunning scenery Scotland has to offer…even in the rain!
LEAH FRANCIS

General Manager, true Swansea

Graduating in Education Studies from Cardiff University, Leah went on to gain sales experience within student accommodation, with a particularly successful rate of re-bookers. Regarding student well-being and experience as paramount, Leah works to ensure all students embrace true student life and encounter a flawless experience.

Implementing her experience as Assistant Manager at true Swansea, Leah is extremely welcoming and her ‘Welshness’ makes her approachable – you will want her to say certain phrases repeatedly (ridiculous being one of them!).

Leah has many hobbies; she has recently discovered a passion for running and is hoping to complete her first half-marathon in 2022. She is an outgoing person, loves socialising and hanging out with friends (especially if cocktails are involved!).
LINDA WATSON

Group Commercial Director

As an accomplished operator with over 35 years’ experience, Linda leads the Group commercial team, and with a passion for hospitality, she recognises the value and trust that our guests, teams and partners place in us. After stints with Jarvis/Jupiter hotels, working with brands including Ramada, Accor and Hilton, as Regional Operations Director, The Hotel Collection and Head of Operations for Crerar Hotels, Linda has a proven background of successfully improving profitability with a purposeful focus on commercial top line activity. 


Always seeking to exceed expectations, Linda likes to make things happen, working collaboratively with teams to help achieve challenging goals and bringing positive change to influence dynamic results.


Linda enjoys a good catch up with friends and great music, along with travel and planning the ticks she is going to make on her bucket list.

MARC CARTER

Group Director

With over 35 years’ experience in property development within a varied portfolio of asset classes including close-care, mixed use, residential, live-work, PBSA and hotels, Marc led the design and delivery of the award-winning ‘true’ student brand. An end-to-end developer, with a deep knowledge of all aspects of planning and design, legal, procurement, finance, sales and operations, including a stint as a CDM-C, Marc now focuses on product development, ensuring that our student accommodation and co-living offerings reflect the very latest and best design features. 


Married with two fast-growing sons and resident in North Devon, Marc is passionate about water-sports and music, and enjoys playing in and on the sea when not trying (but failing) to emulate his 1970’s rock guitar heroes.

MARIA MONTES

Group Head of Marketing

A marketing-nerd and construction enthusiast, Maria brings over 7 years of experience leading the marketing efforts for international property developers in the Americas and Europe, with a strong emphasis on driving digital campaigns for PBSA and residential schemes.

As Marketing Manager, Maria is focused on planning and executing revenue-driven strategies for true student that are aligned with brand and company goals, whilst helping create and grow other Bricks Group brands. Maria’s studies in Anthropology have given her a unique understanding of human behaviour which has proved invaluable for understanding consumer trends and targeted sales-driven marketing campaigns.

Colombian by birth and Londoner by choice, Maria is also mum to a four-legged fur ball called Queso (Spanish for cheese). When she’s not patrolling around East London looking for the perfect cup of coffee, you can find Maria in the kitchen preparing to host some friends or reading about design & architecture.
MARTIN WALLIS

Group Development Director

After more than three decades in Construction Management, Martin leads the team responsible for delivering the new hotels, student housing and co-living schemes being added to the Bricks portfolio.


With wide experience across a broad range of construction projects, Martin is equally at home on site or in the boardroom, and brings a forensic but open and engaging approach to procurement and management, ensuring best quality and value whilst maintaining first-class relationships with consultants, contractors and funders, creating a real team spirit on all projects.


Married with a teenage son, Martin enjoys getting out with the family dog, father-and-son fishing trips, and clay pigeon shooting and teaches martial arts to children at a local club.

MELLISSA MACLEAN

Sales Administration Assistant, true

As our true Sales Administration Assistant, Mellissa is a passionate part of our growing sales team, with a hugely varied role that encompasses assisting students and the team alike, ensuring that she is always in the heart of true activity. With over 20 years of hospitality under her belt within branded hotels and unique events venues in Glasgow and Scotland including Jurys Inns and 


Mercure Hotels, she brings a wealth of experience and knowledge to the team.

Over the last year Mel has found a new love of hill walking and hopes to climb her first Munro soon! In her spare time, she enjoys spending quality time with her family in Glasgow, online shopping and watching Netflix with her fur baby Broxy the cat! 

MIHIR SHAH

Senior Management Accountant

Armed with a BSc in Mathematics and Management from Kings College London, Mihir started his early career in practice, gaining a broad understanding of accounting and procedures, before transitioning into the industry. He has now devoted over 20+ years to the dynamic field of hospitality, with a recent emphasis on internal audit and compliance.


Away from the office, Mihir finds joy in skiing, all-things fitness, reading, and listening to his daughter sing.
MOLLY FORD

Graphic Designer

Joining the team fresh out of university where she graduated with a First-Class Honours, Molly’s motivated approach to problem solving enabled her to be highly praised throughout her studies. Shortlisted for numerous design awards including renowned branding agency Coley Porter Bell (Ogilvy) and global platform Creative Conscience, she demonstrates a thirst for learning and experimentation by constantly looking for fresh ideas.


Helping to increase sales and brand engagement through digital campaigns, Molly is a versatile designer who adapts her thinking to suit the media whether digital, illustration, motion graphics or print. Always keen to amplify innovation by collaborating with other members of the team, Molly offers an adaptable mindset, a critical eye and a glass half-full outlook within all situations.


Molly’s happiest when surrounded by friends and cocktails, exploring outdoors with her dog Eddie or dancing through mud at a music festival.

MONICA ROSS

Commercial Director

Monica has over 30 years’ experience in hotel management – working in both commercial and operational roles. Her contribution has been recognised and celebrated at Choice Hotels Europe, Ramada, Mercure and most recently at The Carlton Hotel Collection. She has a proven track record of delivering success through developing and adapting growth strategies then resourcing their delivery.

Monica is a proud Glaswegian, and she demonstrates the resilience and grit that the city is famous for on a daily basis. As Commercial Director for true student, Monica works with the commercial team to develop strategies to create the tactical sales and marketing campaigns to deliver growth. When she’s not working, you’ll find Monica walking a deserted beach or country track with her beloved dog Chopper.
PEI WANG

Management Accountant

Armed with a BA in Industrial Accountancy in China, Pei came to the UK and graduated with an MSc in Finance from City University Business School in 2002, and has been part-qualified in CIMA since 2007. She is a dedicated and detail-oriented professional accountant, gaining working experience over twenty years in a variety of industries, with excellent knowledge of all financial and accounting systems and methodology. An expert with Sage and other accounting databases, along with Excel, as well as HMRC compliance and reporting, especially VAT related issues, Pei’s role experience often focuses on financial analysis and efficiencies.

Pei lives in central London, enjoys dancing and is learning to paint in oils

PETER PRICKETT

Chief Executive Officer

A dynamic serial entrepreneur, Peter is the founder and CEO of Bricks Capital. He lived in Hong Kong for many years, initially working for the leisure arm of a leading Hong Kong-based property firm, and subsequently helping to launch and swiftly grow a successful company operating large scale gyms across Asia for more than a decade.


Peter then co-founded another exciting and innovative fitness business as an equity partner, leading the company from start-up to more than 17 gyms and 1,000 staff before moving to the UK to pursue his property interests full-time and focus on expanding the emerging Bricks Group.


Peter has two teenaged children and divides his time between homes in London and Devon, and is often to be found on a tennis court, a golf course or his bike.

RACHAEL NEWBIGGING

Operations Support Manager

With over 18 years’ experience in hospitality, Rachel brings a wealth of operational and management experience. Her passion is in delivering an exceptional guest experience, along with developing and engaging our teams.


Having previously worked with Whitbread PLC in various roles including General Manager and New Openings Trainer. Rachel joined true in 2021 to open and manage our largest property in Liverpool and has then progressed to a new role supporting our Operations teams and developing and implementing new initiatives across the brand. In any spare time, Rachel likes to hang out with her husband, daughter and two Serbian rescue dogs Holly and Annie.

SACHIN PANDYA

Group Finance Director

As the Group Finance Director for the Bricks Group, Sachin is commercially focused with extensive experience in the hospitality and property sectors. To date he has been involved in buy, sell and development sides ranging from portfolio sales of £485M with pipelines, single asset/ company purchases of up to £15M to luxury five-star hotel and property refurbishments. More recently he was Group FD of a prime Central London based company owning boutique hotels, residential and commercial property.


When he’s not looking at his phone, Sachin loves spending time with his family and eating his daughter’s home baked cakes.

SAM LOWERSON

General Manager, true Newcastle Opto

With a degree in Sociology and People Management, as well as 10 years’ experience in premium retail commercial and business management, Sam thrives at delivering only the best service levels and operational execution. Whilst beginning his journey as Newcastle OPTO assistant manager, Sam has worked up to the position of General Manager, getting to grips with all aspects of the business so that he can assist no matter what the challenge and deliver the best for true and its guests.

Outside of work, Sam can normally be found helping at the local dog shelter, hiking in the wilds of Northumberland, or enjoying Newcastle’s live music venues.
SID SAXENA

General Manager, True Birmingham

With a post-graduate degree in Hotel and Business Management and over 15 years of experience in hotel operations, Sid has worked with some of the biggest hotel chains in the world including Accor, IHG, Le Meridian and the Oberoi group. Starting his career as a Butler in a 5-star hotel in Mumbai, Sid has come a long way to be the General Manager at true Birmingham.


As a strategic thinker and a team builder, he strongly believes in leading by example, making him a great member of the true team.


Sid is a dedicated family man, married with a child, and in his spare time he finds enjoyment in the simple pleasure of watching movies.

SIMON PARSONS

Group Brand Director 

As Group Brand Director at Bricks and Co-founder of ‘Infamous’, Simon uses his two decades of experience working with B2C and B2B brands to translate strategy into visual, living and breathing brand stories.  

After starting his career at 1HQ, as a creative planner, working on accounts including, Pepsico Unilever and GSK, he went on to partner with the co-founder of ‘Identica’, working on a number of international and domestic clients and winning numerous design effectiveness awards. Simon has a proven track record of building brands across multiple sectors that drive real business results through compelling and motivating stories for all of our audiences.

When he’s not fighting loudly for good ideas, Simon is a fan of empathy, the great outdoors, photography and his A3 Sketch Pad

VICTORIA LOVE

Head of Sales

A customer focused individual with almost 20 years of hospitality experience in event planning and award-winning corporate sales, Victoria has worked with some of the biggest international brands including, Accor and Hilton supporting rebrand and new hotel opening projects.

As our true Partner Relations and Retention Manager, Victoria is our ‘true champion’, working with partners new and old to help us reach a wider audience of students from all over the world and with our onsite teams to drive our retention rates to the highest in the sector!


A volunteer at a local food bank and a mentor for young people with Project Scotland, Victoria rarely has any spare time, but when at home she likes to relax and cook with friends, or you can find her hogging the mic on karaoke night!

VILIJA TAMASAUSKAITE

Assistant Accountant

Vilija joins the expanding Bricks Group finance team with 5 years’ experience in accounting, tax, finance and auditing.  She’s a proven quick learner, often driven by financial data analysis to bring about better decision making, and uses accurate data to improve efficiencies within the business.

She loves to learn, and a summer school course at the China Agricultural University in Beijing back in 2014 led to her obtaining a Certificate of Completion in Chinese Language and Culture.

In her free time, she likes walking her mini schnauzer in the park, meeting with friends, nature-centred holidays and playing board games.
WEN KONG

International Investment Project Manager

With extensive experience across hotel, PBSA and residential sectors, Wen carries responsibility for investor liaison across all parts of the business, as well as international sales progression and client-care. A long-standing team member, Wen’s knowledge of the company, its teams and key partners is unparalleled, and she provides invaluable support to the CEO and COO in investor communications, as well as playing a key role in developing investment and funding strategies.


A focused and detail-driven administrator, Wen divides her time between the London and Hong Kong offices to ensure consistency of approach and continuity of communications and works at Board level to support development of the business across its diverse activities.


When not travelling, Wen enjoys shopping, yoga and the gym, as well great movies.

ZENING ZHAO

International sales consultant, True

With a background in clinical medicine and specialisation in clinical oncology, Zening has been our international sales consultant at True since 2022.


Focused on developing a tailored platform booking system for international clients across various networking systems, she aims to optimise efficiency and achieve high occupancy, maintaining an industry-leading student retention rate.


She has earned the trust of her international clients through strong relationships and a client-centric approach.


Outside of work, Zening enjoys travelling, trying different intercontinental cuisines and making the most of her National Trust Membership by going on hikes in the British countryside.

Ground Floor
8-9 Bulstrode Place
Marylebone
London W1U 2HY
+44 203 355 6488