The roadmap for our brand, what the future looks like
What we stand for and why people choose us
We make things happen. We’re proud of what we have achieved and the reputation we continue to build
We look beyond the ‘here and now’. We have a raw desire to succeed and will never stand still
We do the right thing. Our relationships are mutually beneficial. We want everyone to win
Simply put, we are a people business. It’s in our nature to be open with everyone we work with
A perfect blend of brand potential and expertise
After spells in sales with student.com and property management with the UK’s largest PBSA provider Unite Students, including managing a 266 bed scheme, covering everything from check-in, check-out, events, tours and sub-contractor management, Alex’s career progressed swiftly within a head office environment at Nido Student, with 3 years in the sales & communications team, engaged in sales training, guest management and service delivery, whilst enjoying regular promotion.
As Telesales Manager, Alex looks after sales and CRM systems, managing our guests’ journey from initial enquiry to check-in, ensuring that the highest levels of customer service are maintained.
Married with two young boys and living on the coast, Alex loves spending time with his family and getting outdoors, watching Fulham FC when possible, as well as cooking and the cinema.
With more than 10 years’ experience in customer service and a passion for working with people, Alex studied ‘Geography of Tourism’ in Romania, starting her career as a travel agent, travelling extensively throughout Europe and working in hospitality in Denmark, Greece and the UK.
With 5 years in the student accommodation sector under her belt, Alex is proud to be part of the ‘true’ team, and loves the daily chats and interaction with students, helping them find a ‘home away from home’, aided by her first-hand experience of the brand, and she loved being a student so much that she did a 2nd degree in Forensic Science.
An avid reader, Alex loves hiking and camping, pints and picnics and looking after her cheeky cat, Captain Jack Sparrow.
Group Finance Director
Having qualified as a Chartered Accountant in South Africa, Alison came to the UK in 2008 to explore opportunities with the aim of diversifying her experience, and over the following seven years with Hilton Hotels Worldwide, she found her enthusiasm for the hospitality industry. During her career she has done everything from setting up new finance teams with a focus on improving day to day functions and processes, to acquisitions and disposal of portfolios and management of debt profiles in excess of £800m. Alison is a firm believer in the importance of stakeholder relationships and actively works to build on both internal and third party relationships.
Alison enjoys traveling and exploring the outdoors with her cocker spaniel twins.
Chief Operating Officer
Formerly Co-Head of the Colliers International Hospitality Asset Management Team, Allan is an experienced multi-disciplined hotel operator and is proficient in hospitality investment, with a career in the sector spanning 32 years, managing some of the UK’s largest hotels within the Ramada Jarvis Group portfolio. Allan led the design, scoping, cost control and implementation of a £100m CapEx spend on the UK Marriott portfolio, and his international experience includes Asset Management for hotels in Holland, Spain, Norway, Croatia and Germany, and now he and his team drive performance through all asset classes within the Group.
Allan is our token Highlander, originally from Inverness, and now currently lives just outside Glasgow – shout if you spot him at the back of the peloton……on his electric bike!
With a degree in Business Studies, Andrew plays a key role in the appraisal, valuation, transaction and development of new opportunities for the Group, in his role as business analyst in the investment team.
In addition, he works with the wider finance and investment team on analysis and reporting on the current development pipeline and the financing requirements across the Group.
An avid sailor, after leaving school Andrew represented New Zealand on the Sailing World Cup circuit racing the single-handed Laser class, and enjoyed a very successful 5 years on the circuit and over 30 international events, with top results such as 6th place at the World Cup Final and 3rd place at the European Championships.
After a spell in recruitment, Ashleigh moved back into an industry she has grown up with and as a part of the Accounts team as a Finance Assistant, she has recently passed her exams and is now a part-qualified accountant with AAT. She works alongside the FD and Management Accountant to keep the accounts updated on a day-to-day basis, generating reports and analyses to help the business understand better where it can grow and aiding the board with decision making.
An ex-Three Day Eventer, she and her horses travelled to all corners of Essex to compete and show off their talents, and apart from her love of horses, she’s also a ‘social butterfly’ and loves to host parties with her closest friends and family.
Managing Director, True Student Ltd
As the Managing Director of the award-winning ‘true’ brand, with a spell as Operations Director under his belt, Ben is an engaging leader with more than twenty years’ experience in retailing and hospitality, with expertise at board level across differing ownership models in both UK & International markets. After graduating from Cardiff University and with an MBA from Aston Business School, Ben was previously with Whitbread PLC, employed in a number of high-profile roles including Regional Operations Director for Costa UK & Ireland.
Ben enjoys a proven track record of growing profitability, fostering successful partnerships, building winning teams and developing talent throughout his career.
Married with two daughters, Ben loves to run and work on DIY around the house.
Group Company Secretary
With a BA (Hons) in Business Studies , Danni has enjoyed a 20+ year career within a top 50 Accountancy Practice, and provides a well-rounded and resourceful approach to her main responsibilities on the Corporate Statutory function across the Bricks Group, Board Level Support, Corporate Administration Duties and assisting with the HR function.
With excellent interpersonal skills, diligence, a great sense of commercial awareness and an ability to manage a dynamic workload, Danni’s role influences many corners of the Group’s activities.
Shas two teenage children, and can often be found alongside a footie pitch, embarrassing them both with off-pitch advice, and is most happy in her gym gear working out or spending time with her family.
With a career start in a Quantity Surveying role for a London-based Main Contractor, Ed progressed swiftly into Project Management and Quantity Surveying Practice as part of a Project Management Team, working on projects up to a value of £225m.
A member of The Royal Institution of Chartered Surveyors, Ed’s experience encompasses work on a number of exciting Residential, Mixed Use and Student Accommodation schemes throughout London and the South East, and his role as a Development Manager gives him end-to-end responsibilities on project delivery across asset classes, from supporting initial appraisal to certification of PC and beyond.
When not in the office or on site, Ed can be found on the golf course, playing football or clay pigeon shooting.
Group Marketing Manager
After graduating with a First-Class Honours in Marketing from Nottingham Trent University, Harriet gained experience at Global Student Accommodation working across the UK and Ireland brands on digital marketing strategies.
Now responsible for the implementation of marketing strategies across the Group and the varied portfolio of assets, she particularly enjoys getting her teeth into all things digital from the website, social media and email marketing, to seeing data-driven results on Google Analytics and helping shape campaigns.
Harriet has introduced several new online and offline marketing techniques to increase direct-let student bookings, and thrives from working as part of a dynamic team.
Out of the office Harriet can be found horse riding or endless brunching.
True Life Manager
As our True Life Manager, Holly is responsible for fulfilling the key brand promises, developing and implementing our market-leading ‘True Life’ programme and working with the on – site teams to ensure delivery of our three pillars of Health, Community and Experience.
After studying Advertising and Public Relations, she went on to study Marketing before gaining qualification at the Institute of Public Relations, and has gained valuable and wide-ranging experience throughout her career working in marketing and events agencies.
At true, Holly is front and centre in making sure the brand continues to deserve its award-winning reputation, driving the student experience to greater heights.
Out of hours Holly can be found climbing a hill, on a surfboard or travelling.
Group Business Development Director
An experienced international operator with over 30 years’ experience, Ian leads the Business Development team, creating relationships that deliver the value and trust that our partners have come to expect when working with Bricks. After general management roles with Colonial, Commonwealth Bank of Australia and AXA.
Ian has a proven track record of developing people and teams, and delivering commercial revenue activity. Currently the Chairman of his local rugby club, supporting the growth of community rugby in his area, Ian enjoyed a successful playing career, and is married with two daughters. He lives in the North West, and enjoys a few pints and home cooking.
A fully-qualified Registered Nurse and after enjoying broad experience with true in operational and sales roles, Jess now works within the centralised commercial team, helping to deliver bookings and revenue.
Focusing on international partners and agents, she works hard to maintain maximum occupancy levels and rates, whilst ensuring student retention year-on-year is at an industry-leading level, reflecting guest satisfaction. Our partners and agents bring the true brand to the huge cohort of international students who come to the UK every year to gain a world-class education, and Jess works with organisations across the globe in promoting our award-winning brand to ever wider markets.
A keep-fit fanatic who can often be found in the gym, Jess loves all animals and country walks
Operational Support Manager
With more than twenty years’ experience in hotel operations in various senior roles with The Carlton Hotel Collection, Mercure and Ramada Hotel Groups, Kirsty provides operational support for the true student portfolio. Passionate about exceptional customer service and an unrivalled guest experience, she was awarded a scholarship to Dubai working with the world-renowned Jumeirah Group, including a spell working at the luxurious 7 Star Burj Al Arab – a truly unforgettable experience.
More recently, working as Sales and Marketing Manager at the Carlton George Hotel, Kirsty was responsible for maximising revenue opportunity, and brings her great experiences to good effect.
Kirsty is a mum of three, and when she has a spare moment, enjoys a good book with a glass of wine.
As an accomplished operator with over 35 years’ experience, Linda leads the Group commercial team, and with a passion for hospitality, she recognises the value and trust that our guests, teams and partners place in us.
After stints with Jarvis/Jupiter hotels, working with brands including Ramada, Accor and Hilton, as Regional Operations Director, The Hotel Collection and Head of Operations for Crerar Hotels, Linda has a proven background of successfully improving profitability with a purposeful focus on commercial top line activity.
Always seeking to exceed expectations, Linda likes to make things happen, working collaboratively with teams to help achieve challenging goals and bringing positive change to influence dynamic results.
Linda enjoys a good catch up with friends and great music, along with travel and planning the ticks she is going to make on her bucket list.
With over 35 years’ experience in property development within a varied portfolio of asset classes including close-care, mixed use, residential, live-work, PBSA and hotels, Marc led the design and delivery of the award-winning ‘true’ student brand.
An end-to-end developer, with a deep knowledge of all aspects of planning and design, legal, procurement, finance, sales and operations, including a stint as a CDM-C, Marc now focuses on product development, ensuring that our student accommodation and co-living offerings reflect the very latest and best design features.
Married with two fast-growing sons and resident in North Devon, Marc is passionate about water-sports and music, and enjoys playing in and on the sea when not trying (but failing) to emulate his 1970’s rock guitar heroes.
Group Development Director
After more than three decades in Construction Management, Martin leads the team responsible for delivering the new hotels, student housing and co-living schemes being added to the Bricks portfolio.
With wide experience across a broad range of construction projects, Martin is equally at home on site or in the boardroom, and brings a forensic but open and engaging approach to procurement and management, ensuring best quality and value whilst maintaining first-class relationships with consultants, contractors and funders, creating a real team spirit on all projects.
Married with a teenage son, Martin enjoys getting out with the family dog, father-and-son fishing trips, and clay pigeon shooting, and also teaches martial arts to children at a local club.
Armed with a BA in Industrial Accountancy in China, Pei came to the UK and graduated with an MSc in Finance from City University Business School in 2002, and has been part-qualified in CIMA since 2007. She is a dedicated and detail-oriented professional accountant, gaining working experience over twenty years in a variety of industries, with excellent knowledge of all financial and accounting systems and methodology. An expert with Sage and other accounting databases, along with Excel, as well as HMRC compliance and reporting, especially VAT related issues, Pei’s role experience often focuses on financial analysis and efficiencies.
Pei lives in central London, enjoys dancing and is learning to paint in oils
Chief Executive Officer
A dynamic serial entrepreneur, Peter is the founder and CEO of Bricks Capital.
A British national, he lived in Hong Kong for almost twenty years, initially working for the leisure arm of a leading Hong Kong-based property firm, and subsequently helping to launch and swiftly grow a successful company operating large scale gyms across Asia for more than a decade.
Peter then co-founded another exciting and innovative fitness business as an equity partner, leading the company from start-up to more than 17 gyms and 1,000 staff before returning to the UK in 2012 to pursue his property interests full-time and focus on expanding the emerging Bricks Group.
Peter has two teenaged children and divides his time between homes in London and Devon, and is often to be found on a tennis court, a golf course or his bike.
Assistant General Manager, true Newcastle
One of the true team’s longest serving members, Sally has worked her way up from Assistant General Manager to General Manager, and has several award nominations under her belt. With a wide-ranging knowledge of her audience, including hands-on experience in all aspects of the sector and a deep understanding of what makes the true brand so special, Sally is now an experienced operator, with the brand running through her veins. Now balancing the demands of being a new mum with her professional role, Sally serves as Assistant General Manager at true Newcastle, helping to ensure the guests have the very best experience whilst at university in the City. Sally’s main hobbies include exploring the world with her little girl, eating out and, of course, shopping!
Group Brand Director
As Group Brand Director at Bricks and Co-founder of ‘Infamous’, Simon uses his two decades of experience working with B2C and B2B brands to translate strategy into visual, living and breathing brand stories.
After starting his career at 1HQ, as a creative planner, working on accounts including, Pepsico Unilever and GSK, he went on to partner with the co-founder of ‘Identica’, working on a number of international and domestic clients and winning numerous design effectiveness awards. Simon has a proven track record of building brands across multiple sectors that drive real business results through compelling and motivating stories for all of our audiences.
When he’s not fighting loudly for good ideas, Simon is a fan of empathy, the great outdoors, photography and his A3 Sketch Pad
International Investment Project Manager
With extensive experience across hotel, PBSA and residential sectors, Wen carries responsibility for investor liaison across all parts of the business, as well as international sales progression and client-care.
A long-standing team member, Wen’s knowledge of the company, its teams and key partners is unparalleled, and she provides invaluable support to the CEO and COO in investor communications, as well as playing a key role in developing investment and funding strategies.
A focused and detail-driven administrator, Wen divides her time between the London and Hong Kong offices to ensure consistency of approach and continuity of communications, and works at Board level to support development of the business across its diverse activities.
When not travelling, Wen enjoys shopping, yoga and the gym, as well great movies.
General Manager, true Newcastle
After working in the night life industry for a number of years, Will has spent more than 5 years with the team at true Newcastle, working his way up to the role of GM, and has the benefit of hands-on experience in sales, events, operational management and even garden maintenance and bin management.
Will loves the fact that no two days are the same, and is passionate about the brand, working tirelessly to create an everlasting impression on both current and potential new guests, leading his team to deliver an unforgettable true living experience.
A real people’s person. Will loves bringing people together from all over the world.
Outside of work, Will is a keen amateur footballer and lives in hope of appearing on Love Island.